The Many Benefits of Vitamin C Skincare

The Many Benefits of Vitamin C Skincare

Vitamin C; for most of us the first thing that comes to mind is a cold orange slice on a warm summer’s day. We know it’s linked to immune function (hands up if you take a chewable Vitamin C tablet when you feel a cold coming on) and that it’s one of the essential vitamins in a balanced diet for a happy and healthy body.

If you’re skincare addict (like we all are at WholeLife), you’ll know that Vitamin C doesn’t just benefit your health on the inside, but also your skin. Vitamin C is a high rotation ingredient in any skincare guru’s routine. If you’re not already using Vitamin C but want to learn more about what it can do for your skin, keep reading!

How Does Vitamin C Work?

Vitamin C is an antioxidant which essentially helps your body’s cells fight oxidative stress caused by free radicals. On a molecular level, free radicals can be defined as unstable atoms that damage cells, which translates to ageing skin. For example, ultraviolet (UV) rays from the sun cause the production of free radicals, leading to – you guessed it ­– premature signs of ageing. Using Vitamin C in your skincare may be able to help fight these signs of ageing including fine lines and pigmentation.

Are There Different Types of Vitamin C?

Vitamin C in its pure form is quite unstable and irritable if directly applied to skin, which is why you’ll often find chemically altered variants that have been formulated to be more stable for skincare. Although these variants are less potent, they are gentler and can be used for those of us who have sensitive skin. Some Vitamin C derivatives to look out for on ingredient lists that play nicely with sensitive skin are Sodium Ascorbyl Phosphate, Magnesium Ascorbyl Phosphate or Ethyl Ascorbyl Ether.

Can I Use Vitamin C With My Other Skincare Products?

Another thing to consider when delving into the world of Vitamin C skincare is what other skincare ingredients you’re already using. While Vitamin C has so many wonderful benefits, sometimes it can clash with other active ingredients and become ineffective or cause irritation.

As a general rule of thumb, it is often recommended that you avoid using Vitamin C and retinol at the same time. Some forms of Vitamin C will also clash with niacinamide (nowadays there are variations that have been developed to work with niacinamide! Yay!), and benzoyl peroxide can oxidise Vitamin C which reduces its efficacy. It is always recommended to use an SPF with Vitamin C (more on this later). As always, it’s best to consult a professional in the field (like a dermatologist) before getting too creative with combining active skincare ingredients.

What Can Vitamin C Actually Do For My Skin?

As interesting as the science behind it all is, we can be thankful that our favourite skincare brands have taken the guesswork out of how to effectively use Vitamin C in our daily skincare routines. Vitamin C may be able to boost the radiance of your skin, support collagen health, and may help to improve the appearance of fine lines and wrinkles. When used with a broad-spectrum SPF, Vitamin C may also be able to boost your sunscreen’s effectiveness – fantastic news for the quest against ageing skin!

Now we’ve got you convinced that you need Vitamin C in your life (and on your skin), here are some of our favourite Vitamin C skincare products from Derma E – a cruelty free, 100% vegan and eco-ethical brand committed to ethical beauty and proudly ranged at WholeLife Pharmacy & Healthfoods stores.

Derma E Vitamin C Concentrated Serum | WholeLife Pharmacy & Healthfoods

Vitamin C Concentrated Serum

This luxurious serum is our top pick as the perfect entry into the world of Vitamin C! Derma E’s Vitamin C Concentrated Serum contains Hyaluronic Acid for intense hydration, which works with the stabilised form of vitamin C, Sodium Ascorbyl Phosphate, which may help to guard your skin against environmental stressors and minimise the appearance of ageing. It also contains soothing Aloe and Vitamin E – a match made in heaven for skin in need of hydration!

Derma E Vitamin C Renewing Moisturiser | WholeLife Pharmacy & Healthfoods

Vitamin C Renewing Moisturiser

A step you never want to skip! Straight after your Vitamin C Concentrated Serum, reach for this lightweight, radiance-boosting moisturiser containing 100% stable Vitamin C, Probiotics and Rooibos which may assist in building your skin’s natural defences while minimising the look of fine lines and wrinkles. This moisturiser is perfect under makeup and should come before SPF but after serums.

Derma E Vitamin C Hydro Gel Patches | WholeLife Pharmacy & Healthfoods

Vitamin C Bright Eyes Hydro Gel Patches

Who doesn’t love that facial-like feeling at home? Derma E’s Vitamin C Bright Eyes Hydro Gel Patches are the perfect brightening pick-me-up to transform puffy-looking eyes into well-rested eyes ready for the day. These Hydro Gel patches have a cooling effect and are enriched with Vitamins C and B3 to visibly brighten the look of dark circles. Caffeine assists to depuff while Allantoin and Aloe help soothe the under-eye area. These can be used morning, night or before a big event.

You can find Derma E’s range of Vitamin C skincare products at all WholeLife Pharmacy & Healthfoods stores.

Derma E | WholeLife Pharmacy & Healthfoods

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Check out some of our recent blog posts:

The Power of Hemp Seed Oil

The Power of Hemp Seed Oil


The sun sets earlier, the chill winds blow. Winter is coming! And you must prepare your skin for battle against the damaging and drying effects of the colder season. But what are the best products to protect us? Introducing Cannabella, the family-owned skincare brand with a mission to share the skin-saving benefits of organic hemp seed oil. Packed with nourishing botanical ingredients, these Australian made, plant-based products are a game-changer for all skin types.



Hemp seed oil is made from pressing the hemp seeds from Cannabis sativa, the non-drug variant of the marijuana plant which does not contain significant amounts of tetrahydrocannabinol (THC). Cold pressed, unrefined hemp seed oil is revered by the science/health community for its naturally hydrating and skin-balancing properties, such as phytochemicals. It’s the new hero ingredient for skincare!



Here in Australia, the winter months bring dry winds and low humidity. Whether you experience acne, dryness, irritation, redness or dullness, these cold conditions do not help your skin-healing journey. Enter Hemp Jelly from Cannabella! This multi-purpose skin treatment is a hand-made balm that helps to heal, soothe and replenish. 


Raw unfiltered hemp seed oil is combined with premium botanical ingredients to produce each pot of organic Cannabella Hemp Jelly. The formula is so fresh you can smell it! We’re talking about a perfect blend of shea butter, apricot, avocado–and the hero ingredient–organic hemp seed. Need a lip balm, an overnight face mask, some face cleanser? This plant-based healing balm has got you covered. Plus, it’s easy to apply. Use it to help recover from sunburn, rashes and windburn–your skin will thank you. 



Is your skin craving a pick me up? Cannabella’s 100% botanical Clarify Serum offers a nourishing blast of healthy nutrients. Taking a closer look at the organic formula, we see a rich variety of minerals, vitamins, antioxidants and fatty acids. Who would have thought watermelon seed (Citrullus Lanatus) oil was great for your complexion! The anti-inflammatory properties of Clarify Serum can assist in:

  • Preventing premature aging
  • Promoting clear skin conditions
  • Relieving dry, rough, tired-looking skin



hemp seed oil
Hemp Oil Cannabella Clarify Serum | WholeLife Pharmacy & Healthfoods
Hemp Seed Oil Cannabella

Cannabella suggests adding this unique blend of raw hemp seed oil and infused botanicals to your skin-care routine to help maintain a clear healthy complexion. Use 3 – 5 drops of the Clarify Serum on the back of your hand and apply to the forehead, cheeks, under-eye area before spreading evenly.

NO harmful chemicals, NO cruelty to animals, and NO crazy claims. Brownie points for Cannabella!

So, are you ready for new and improved skincare? Cannabella’s plant-powered products give you real, long-term results which speak for themselves.



Naturally Nails – Natural Nail Polish

Naturally Nails – Natural Nail Polish

It’s no secret that natural skincare and makeup is taking off. We’re all trying to make conscious choices to choose non-toxic, natural ingredients in our products, which usually goes hand in hand with sustainable and ethical practices. Choosing clean beauty is win-win across the board.

But what about your nails? Did you know that most mainstream nail polishes contain highly toxic ingredients like toluene, formaldehyde, parabens and dibutyl phthalate (DBP), some of which are carcinogenic? Call us old fashioned, but that is something we definitely don’t want to be putting on our bodies!

Our nails and skin are extremely delicate, and one study has suggested that these harsh ingredients like the ones mentioned can enter into the body through our nail polish. Crazy, right? Thankfully, this is where low-tox nail polish comes in to save the day and our manicures. We have selected our top 3 favourite natural nail polish brands that we stock at WholeLife that we know you will love, and your body will thank you for.

Sienna Byron Bay

Not only is Sienna Byron Bay Australian owned, but their nail polish is also 100% vegan and cruelty free. Their formula is non-toxic, and they are the first nail polish company to ban micro-plastics and glitter from all production and be completely free of Benzophenone-1.

This nail polish is better for you and for the environment with their 100% recyclable packaging. Their caps are made from local non-native weed wood instead of the usual plastic. We can also confirm that their nail polish applies deliciously smooth and even. Try them out now!

Natural Nail Polish | WholeLife Pharmacy & Healthfoods

RAWW Cosmetics

RAWW Cosmetics is another brand that has taken the world by storm with their superfood infused nail polish, which is also cruelty free, Australian made and owned. At WholeLife we range RAWW’s Kale’d It Nail Lacquer which has Kale Protein to stimulate keratin production for strong and healthy nails and are also enriched with Acai Berry, Coconut Oil, Sweet Orange Oil and Pomegranate Oil to keep nails in top shape with a shiny finish. Some of our favourite colours include “It’s Mint To Be!” and “Don’t Dragon Fruit Me Down.”

Ere Perez

The Ere Perez nail polish is cruelty free, vegan, non-GMO and has no CO2. Additionally, 85% of the ingredients are from vegetable origin including green tea, cotton, corn, potato, wood pulp and silica. The combination of these ingredients can assist in treating weak and brittle nails and have anti-inflammatory properties.

You’ll often see non-toxic and low-tox nail polishes label as either 3-free, 7-free, 10-free or even 12-free. These labels are simply a way of signifying that their ingredients list doesn’t contain X amount of these known harmful ingredients. All of the nail polishes mentioned above are 10-free at minimum.

Have you tried out any of these natural nail polish brands? We’d love to see your natural nail designs! Tag us in your photos over on our Instagram @wholelifepharmacyandhealthfood

Interested in the clean beauty revolution? Read our other posts about natural beauty and skincare here.

Sienna Byron Bay | WholeLife Pharmacy & Healthfoods
RAWW Cosmetics Nail Polish | WholeLife Pharmacy & Healthfoods
Interview with RAWW Cosmetics

Interview with RAWW Cosmetics

The Australian owned and made brand, RAWW Cosmetics, have taken the natural makeup and skincare world by storm with their superfood infused products, natural ingredients and cruelty free methods. How great!

We were lucky enough to interview the founder of RAWW Cosmetics, Tony Rechtman, and ask him some of our burning questions we had about his brand. Read on as our Retail Buying Manager, Diane Gant, delves into the world of RAWW Cosmetics with Tony!


Tony, can you tell us a little bit about how the idea came to you for creating the brand RAWW?


Yeah, definitely. RAWW launched just over three years ago and my company is Total Beauty Network and we’ve got a few brands that have sold in pharmacy for quite a few years. We’ve got Designer Brands Cosmetics, we’ve got Colour by TBN Nail Polish, and we’ve also got a brand called Inika Organics, which is a premium certified organic and certified vegan, cruelty free, high-end premium makeup and skincare range. So, I saw that women were looking for healthier products and they couldn’t really find them in pharmacy. And that’s sort of the big gap in the market for a healthy range of products. But for me, you don’t want to just put products into stores that don’t have a point of difference.

I saw that Inika was up here with a high end premium healthy brand, DB was down here at an everyday low price, but both with healthy ingredients. There was a real gap in the market that women were looking for healthier products at that middle price point and it didn’t exist. So, we brainstormed quite a bit and thought how we could deliver a brand like Inika but develop a younger sister brand to Inika that was at a lower price point but was still natural, clean, and healthy. That’s really where the idea behind RAWW came up.


Sounds like a fantastic plan looking for gaps in the market, and then being able to fill that gap with something as successful as RAWW.


If you go back five, ten years ago when smoothies and Boost Juice first started, everyone would go out and have a big night and then the next day they’d have a Boost Juice and that was their way of being healthy. I just thought there’s got to be a way to have healthier makeup and skincare for women of all ages. That was some of the thinking we had in the background that we didn’t see brands doing that – we just saw more of the same and nothing really catering that was healthy and different.


What’s the unique proposition for RAWW in the beauty category? What do you feel is that really unique point of difference?


To me, it’s all about superfoods. And coming back to the whole juice story, we saw that people were drinking superfoods everywhere in their shakes. First of all, in America, then it came to Australia and people were looking for healthier ways internally, but there was nothing really for their skin or their makeup that was giving them a healthier alternative.

Then we just thought that superfoods are the next big trend. Going into retail stores, there were whole walls of superfoods, but then you go into the makeup or skincare category and it was more of the same. We knew from Inika, which sells globally, that women and men wanted nicer ingredients and better ingredients. So, for us, it was the superfood angle that gave a real point of difference for the product and it really helps nourish your skin.


We do sell loads of superfoods in our health food wellness section! So, it’s a great fit for WholeLife Pharmacy and Healthfoods.




Can you tell us a little bit more specifically about the range itself and why it’s growing in popularity?


There are three parts to the RAWW range. There’s the makeup range, there’s a skincare range and then there’s the aroma-therapy range. All three have really resonated with our consumers – they’ve taken off equally. It’s really interesting if I look at the last 12 months going through COVID, there’s been a massive change where people have really thought, “I need to change my life. I need to change what I eat, what I drink, what I clean my house with.” There has been a big shift in people’s minds about “How do I just get healthier? How do I make sure that I’m the best I can be?”.

We’ve really seen a big shift in the last 12 to 18 months on RAWW. However, we launched the brand 3 years ago and we had all this demand globally for the brand as well. We decided to launch RAWW in Australia first, and then get everything right and then go global. So, later this year, you’ll see RAWW in a lot of countries around the world.


How exciting for you guys. An Australian brand going global is just such a testament to what you guys have started to do. I think it’s great that you’re putting Australia on the map as well.


Thank you. For us, whenever we see RAWW in a store, in a newspaper, in a magazine, people using it and hearing feedback – it just makes us really proud. We just get such great feedback that people love our products and that’s the best accolade we can ever get.


So RAWW has got another similarity to the WholeLife Pharmacy and Healthfoods group and that’s our environmental and social commitments. We write a lot about the environment and the social commitments that we partner with a lot of suppliers. So, can you tell us a little bit more about what RAWW’s commitments are in that area?


Yeah, definitely. So, a couple of things we really believe in strongly; the majority of our products are vegan. The only products that aren’t vegan is where we use beeswax for product performance, but majority of the range is vegan. Everything we do in our company is cruelty free. We’ve never used any ingredient that would harm an animal or be tested on animals. For that reason, we don’t sell in China, for example. A lot of our products are COSMOS NATURAL or COSMOS ORGANIC which is an organic standard that we certify our products with, to really prove how natural or how organic the product is.

We jumped through a lot of hoops to get that certification as a proof point, so that our consumers know the products are being tested properly and efficiently. All our packaging is recyclable and we’re moving our packaging to fully sustainable packaging. So, in the coming months, you’ll see a lot more glass bottles coming through, plastics made of sugarcane and other more recyclable ingredients. For us, we want you to love the product when you’re using it. We also want you to be able to dispose of it at the end in a proper way that doesn’t harm the environment as well.


What’s your favourite product in the RAWW portfolio?


I brought a few to show you. For example, my son’s favourite product is our body scrub. I’ve got two boys, 12 and 14, and they love using this in the shower – it’s their favourite product. And my wife – so we just launched some dry shampoo, and my wife loves the dry shampoo because it keeps her hair as well as body clean. And for me, I actually like the face oil. I find that it’s very hydrating because when you’re in the office all day long and you’re in air conditioning, your skin dries out. With our oils it really super hydrates your skin. So being male I don’t use makeup, but we test all our products ourselves. Every product I’ve tried to see how it works. But the oil, I really really like. I love! So, whether it’s a hydrating serum or our night oils, they’re just so hydrating for your skin and make you just feel alive.

Buff-ME Sugar Coffee Body Scrub | WholeLife Pharmacy & Healthfoods
RAWW Dry Shampoo | WholeLife Pharmacy & Healthfoods
Raww Serums | WholeLife Pharmacy & Healthfoods


Tony, it’s been fantastic meeting you and thank you for your time. And if there’s anything new and exciting, that’s coming up, we want to know about it. Congratulations on going global with the RAWW brand!


Thank you. Thank you very much. And for everyone out there reading, we love hearing feedback. So please always give us feedback on our products and we can always get better. So, the more we hear, the better we can be. So, thank you.



Check out the our interview with Tony Rechtman, CEO and Founder of Total Beauty Network and RAWW Cosmetics.

Our Top Natural Beauty Picks

Our Top Natural Beauty Picks

Natural and chemical free products are extremely important to us, as harsh chemicals can be found in a range of skincare and beauty products. Thus, it’s important to select products that are gentle on your skin. We’re here to tell you some of our favourite new and natural beauty products that are stocked at WholeLife!


Cannabella is an Australian natural skincare brand that is made from 100% unfiltered hemp oil and is infused with natural, plant-based botanicals. Additionally, these products are 100% natural, sustainable, cruelty free and have none of those nasty toxins. Learn more about our new favourites from Cannabella below.

Green Detox Face Mask 60g

After long and busy days, it’s important to not only take some time for yourself but also nourish your skin. This detox face mask is perfect for both oily and combination skin and can assist in clarifying skin and reducing congestion, as well as deeply cleansing and clearing built up dead skin and bacteria in pores.

Clarify Serum 30ml

This Clarify Serum is a highly nourishing serum that clarifies the skin and reduces congestion, reduces the appearance of redness and so much more. Additionally, this serum has an amalgamation of natural botanical seed extracts and nourishing oils like Jojoba and Argan Oil.

Hemp Jelly 15g

This Hemp Jelly is an absolute lifesaver! It soothes, nourishes and locks moisture into your skin for maximum hydration. You can use this Jelly on your face and body, working amazingly as an overnight face mask, lip balm, cleansing balm or to heal any skin irritations.


Cannabella Green Detox Face Mask | WholeLife Pharmacy & Healthfoods
Cannabella | WholeLife Pharmacy & Healthfoods
Cannabella Clarify Serum | WholeLife Pharmacy & Healthfoods

Noosa Basics

Noosa Basics is one of our favourite beauty brands that we stock at WholeLife. They’re a small batch apothecary located in Noosa Australia, creating certified vegan, cruelty free and palm oil free natural products. Learn more below about our newest favourite product. 

Cocoa Butter Ultra Rich Skin Cream

This skin cream is loaded with antioxidants, vitamin K, vitamin E and essential fatty acids. Combined with Camellia and Hemp oil, this cream rejuvenates your skin, holds in moisture, improves elasticity whilst reducing wrinkles, scars and stretch marks.

Shea Butter Ultra Rich Skin Cream

Made with 65% shea butter, this Ultra Rich Skin Cream will melt into your skin for intense hydration and repair. The shea butter combined with Jojoba, Rosehip and Pomegranate is perfect for dehydrated, itchy skin and can work towards reducing scars and stretch marks. Your skin will be loving you for lathering yourself in this cream!

Eye Lash+Brow Revitaliser 9ml

Achieve the full, long and healthy brows and lashes you’ve always wanted with Noosa Basics’ reformulated Eye Lash+Brow Revitaliser. Containing organic Black Castor Seed, Pumpkin Seed and Flaxseed oils that have been used for centuries to promote fast hair growth, your lashes and brows will be looking fuller within 4 to 6 weeks. 

Noosa Basics Eye Lash+Brow Revitaliser | WholeLife Pharmacy & Healthfoods
Noosa Basics | WholeLife Pharmacy & Healthfoods

The Jojoba Company

The Jojoba Company is another one of our favourite natural beauty brands which we can’t get enough of. Jojoba is rich in nutrients, vitamins and omegas, using only the purest ingredients which are free from unnecessary synthetics or fragrances. Our new favourite Jojoba product is their Activating Cleansing Oil which is perfect for removing any excess makeup or dirt on the skin, leaving it feel nourished and replenished.

The Jojoba Company Activating Cleansing Oil | WholeLife Pharmacy & Healthfoods

Keep up to date on what’s new in natural beauty over on our Instagram @wholelifepharmacyandhealthfood

Women-Run Brands

Women-Run Brands

In honour of International Women’s Day, it’s time to celebrate all the hard work that women have done and recognise their profound achievements! We have put together some of our favourite Australian women-run brands that we proudly stock at WholeLife.

Eco Tan & Eco By Sonya – Aussie mum Sonya has taken the world by storm with her Eco Tan being the first and only tanning brand which is certified organic! Not only is she the mastermind of the Eco Tan brand, but she also has a wide range of skincare products which are Australian made, organic, vegan, cruelty free and certified toxic free!

Eco Tan - Women-Run Brands| WholeLife Pharmacy & Healthfoods

Sienna Byron Bay What started as Danielle Egan creating nail polish in her lounge room in Australia soon grew to a global empire of luxurious, sustainable and ethical nail polish, Danielle has taken a successful leap of faith into the sustainable beauty community.

Sienna Byron Bay - Women-Run Brands| WholeLife Pharmacy & Healthfoods

Edible Beauty Australia Founder Anna Mitsios addresses the importance of an inside and out approach with her skincare using ingredients so pure, you could eat! Edible Beauty Products are also cruelty free, eco-friendly, gluten free, pregnancy safe, toxin safe, vegan and wildcrafted!

Edible Beauty - Women-Run Brands| WholeLife Pharmacy & Healthfoods

Kora Organics Founded and self-funded by the infamous Miranda Kerr, Kora Organics has become a global phenomenon! Not only is Kora Organics certified organic, they are cruelty free, vegan and have a range of active ingredients.

Kora Organics | WholeLife Pharmacy & Healthfoods

Pelvi Pelvi is run by a small group of women who are devoted to creating the best quality period care and pelvic health products for women. These products are TGA approved and have no chemicals, plastics or animal-by products.

Pelvi | WholeLife Pharmacy & Healthfoods

Jak Organics Founded by 3 sisters, Jak Organics has created personal care wipes which are home-compostable, vegan, cruelty and GMO free! How good is that?!

Jak Organics - Women-Run Brands| WholeLife Pharmacy & Healthfoods

Ere Perez Ere Perez was founded by Ere, creating natural skin products which are cruelty free, vegan and non-GMO. From makeup to nail polish and skincare, Ere Perez fulfills all your natural beauty product dreams!

Ere Perez | WholeLife Pharmacy & Healthfoods

Coco Tribe Founder Tedy Altree-Williams has opened the door to dairy-free alternatives with her coconut yoghurt and ice cream products which are certified organic. Not only are they 100% plant-based, they’re addictively delicious. Try them out now!

Coco Tribe - Women-Run Brands| WholeLife Pharmacy & Healthfoods

Clemence Organics Founder Bridget Carmady filled a gap within the skincare market by creating natural and organic skincare products which are gentle but deliver powerful results. From refining cleansers to face serums, Clemence Organics have an extensive range to suit your individual skincare wants and needs.

Clemence Organics - Women-Run Brands| WholeLife Pharmacy & Healthfoods

Gem Founded by Georgia, Gem is the future of natural oral care products! From deliciously flavoured toothpaste to mouth wash, Gem has it all! Even better, all of their products are non-toxic and free from artificial colouring, animal ingredients and parabens!

Gem | WholeLife Pharmacy & Healthfoods