Focus On Conscious Beauty Products

Focus On Conscious Beauty Products

For the month of August, we’re putting the spotlight on conscious beauty. We’ve already dug deep into the important questions like what conscious beauty means (click here to read the blog post), and now we’re up to the fun part ­– what products and brands you can support knowing they’re good for you and the environment!

We’ve gathered a list of some fantastic products for you to try out next time you’re in store, and even better – they’re all on sale in our August catalogue. You can view our latest catalogue which is all about conscious beauty here.

Your beauty routine is about to get a whole revamp. Keep reading for our top conscious beauty products.

A Bit Hippy | WholeLife Pharmacy & Healthfoods

A Bit Hippy

You might be able to gather from this brand’s name alone that they’re all about natural. A Bit Hippy are a Gold Coast based Aussie skincare company that are plant-based, non-toxic and cruelty free.

They pride themselves on consciously ditching the suspicious ingredients commonly found in mainstream skincare brands that are harmful to our skin and the environment. Their ‘free-from’ list is a long one, but to name a few they’re free from synthetic preservatives, Sodium Laureth Sulphate (SLS), and petroleum-based oils. 

A Bit Hippy have products for face, hair, lips, body and even for your teeth. It’s never been so easy to switch to conscious beauty when you’ve got all bases covered for you!

We’re loving their Jojoba Oil Face Cleanser (perfect as step one of your double cleansing routine) and their Natural Cream Deodorant (aluminium free and effective).

Derma E | WholeLife Pharmacy & Healthfoods

Derma E

Derma E are well known players in the skincare world, but did you know that their products are 100% vegan, GMO-free and contain none of those nasty ingredients like parabens, sulfates, and minerals oils?

Starting in 1984 in a small Californian healthfoods store, they’ve since expanded their range to contain high quality skincare products for each and every skin type and concern.

They have strong environmental ethics and commitments, with sustainably formulated products, recyclable packaging, and an aim to offset 100% of their conventional electricity usage during manufacturing.

Derma E compiled their own comprehensive list of over 2700 common ingredients found in mainstream skincare products which they contend have been found to be toxic to people and the environment called the “Refuse To Use” List. They hope that the list will help both consumers and other skincare manufacturers steer clear of these harmful ingredients.

Hydration is key in these cooler months, so you’ll be wanting to reach for Derma E’s Hydrating Day Cream and Hydrating Serum, both with Hyaluronic Acid for intense hydration.

We Are Feel Good Inc| WholeLife Pharmacy & Healthfoods

We Are Feel Good Inc

Born out of a collective desire for a sunscreen that wasn’t sticky and was safe for the whole family, We Are Feel Good Inc is an Aussie brand with strong conscious beauty ethics.

Their signature product, the Sunscreen Lotion, is formulated without parabens, oxybenzone, octinoxate and para-aminobenzoic acid (PABA). Their formulation is Australian made, tested, and suited for the harsh Aussie sun. It’s also enriched with vitamin E and aloe vera, and has a great scent (trust us, we’ve had a smell ourselves!).

They’ve since expanded into body care and have a whole dedicated recycling program for all their packaging. With TGA laws in Australia dictating that cosmetic and therapeutic goods must be packaged in food-grade virgin plastic, their recycling program aims to encourage consumers to recycle their bottles.

If you’re not already using a good SPF in your conscious beauty routine, you need to get your hands on We Are Feel Good Inc. Sunscreen Lotions SPF 50+ ASAP!

Eco Minerals BB Cream | WholeLife Pharmacy & Healthfoods

Eco Minerals

Eco Minerals are brand new to WholeLife shelves but already proving to be a valued addition to our conscious beauty range. Handmade in Byron Bay, they focus on producing ethically sourced, 100% pure mineral cosmetics with four main natural base ingredients – we love the transparency!

They’re vegan, cruelty free and offer eco refills for their products which is something many of us love to see from new and innovative brands. Offering refills ensures that plastic waste and production waste is drastically reduced, which is kinder for our planet and our wallets.

Eco Minerals Mineral Primer followed by their Mineral BB Cream is our new go-to combination when we want hydrated, glowing skin with a bit of coverage infused with skincare ingredients.

Eco Tan | WholeLife Pharmacy & Healthfoods

Eco Tan

A long-standing favourite at WholeLife, Eco Tan are pioneers when it comes to the gold standard of conscious beauty brands. With beginnings at the Gold Coast in 2009, Eco Tan tick all the boxes when it comes to certification, ethics, sustainability, eco packaging, clean ingredients, and responsible sourcing of ingredients.

They proudly state that their brand is founded on authenticity and transparency, with a strong philanthropic foundation. A true definition of a conscious beauty brand, if you ask us!

Their cult favourite product, Glory Oil, is loved by thousands globally for its amazing ability to reduce the appearance of scars, fine line, wrinkles while hydrating the skin ­– a must-have in your beauty rotation for all skin types. We’re also loving their Winter Skin Gradual Tanning Moisturiser, made with only Certified organic and natural ingredients unlike many mainstream fake tan products.

Keep up with all the new and exciting conscious beauty products by following us over on Instagram @wholelifepharmacyandhealthfood

What Is Conscious Beauty?

What Is Conscious Beauty?

It’s clear that in recent years there’s been a surge in conscious consumerism where we’re choosing wellness as a lifestyle and going on a complete journey to holistically look and feel healthy. But what about the beauty products that we use everyday? Do these fit in with our healthy and environmentally conscious lifestyles?

Did you know that beauty brands aren’t legally obliged to be certified and can claim that they’re organic by only needing 1% of organic ingredients in their products? Crazy right?! Thus, its vital to do your research and select brands which are healthy for our skin but also don’t negatively impact our environment and other lifeforms around us.

Luckily for you, we’re going to give you the low down on all you need to know about conscious beauty and why it’s time to make the switch!



 If it’s on the shelf, it’s safe for me, right? No, that’s not necessarily the case! There are minimum regulations within this industry and harsh chemicals can fly under the radar.

Next time you’re at the shops, take a closer look at the fine print of your favourite products and what ingredients they contain. Many of these chemicals can be harmful for your health and have links to health issues including cancer, reproductive disorders, allergies, skin reactions and much more.

Here are a few ingredients you should avoid…

Fragrances and Phthalates – The word fragrance is extremely misleading in the beauty industry, concealing up to 3,000 chemicals that make beauty products smell delightful. Usually where there are fragrances there are also Phthalates. The chemical, Phthalates, has been linked to various health issues like the ones mentioned above.

Parabens – Are a collection of synthetic esters of p-hydroxybenzoic acid which is widely used as a preservative in beauty and skincare products. Studies have also shown that Parabens are linked to various health issues.

Sodium Lauryl Sulfate and Sodium Laureth Sulfate – These foaming agents are found in a plethora of products including skin care, cosmetics, shampoo and toothpaste. These agents can cause skin irritation or trigger allergies.

Talc – Talcum powder (talc) is an ingredient which is found in various face powders and eyeshadows. Whilst talc can generally be safe, if it’s not purified properly, it can potentially be contaminated with asbestos which can lead to other major health issues.

If you want to learn more about chemicals in beauty products click here.



Now that you know a bit more about what ingredients you don’t want in your beauty routine, it’s time to break down some key terms that you want to look for when choosing brands/products. Unfortunately, these terms are not subject to regulations, making them extremely biased. However, here’s our take on it…

Clean – Products which aren’t created with harsh/toxic chemicals that are proven or suspected to harm our health.

Natural – Products which have been sourced from nature, not a lab.

Organic – This refers to how the ingredient was farmed. These ingredients must be grown without pesticides and any other harsh chemicals. Have a look for the Australia Certified Organic (ACO) logo on products for more assurance that the ingredients that make up your beauty products are grown organically.

Sustainable – This can refer to how the ingredients were sourced and the packaging which shouldn’t be harmful to the planet.

Vegan – This means that the product doesn’t contain any animal by-products or ingredients which have been sourced by animals. Be mindful that just because a product is vegan, doesn’t necessarily mean that it’s ‘clean’ or ‘organic.’

Cruelty-free – According to the Choose Cruelty Free (CCF), none of the products have been tested on animals and not by anyone else on the brand’s behalf.



After a long day there’s nothing better than scrubbing off your makeup with your favourite skincare products. However, did you know that toxins within beauty products can damage our environment after it’s been washed down our sinks? Yep, who would’ve thought! Chemicals in many beauty products don’t breakdown and these toxins can end up in our oceans, lakes and water supply.

Thus, it’s important to do the research and choose brands/products which have clean ingredients, take the initiative to reduce their carbon footprint and implement recyclable and reusable packaging.



Cruelty Free – When deciding to switch to conscious beauty brands, it’s imperative to also support the protection of animals from the cruelties of animal testing. Thus, look for the “Not Tested on Animals” (CCF) rabbit logo next time you select any of your beauty products.

Go Palm Oil Free – Many palm oil plantations are in extreme overdemand right now, resulting in deforestation and burning of forests to make way for more plantations. This in turn, is having severe implications on the natural environment.

Coral Reef Friendly – Studies reveal that there’s an abundance of chemicals found in sunscreen and other beauty products which unfortunately threaten our coral reefs. Oxybenzone is notorious for damaging coral, resulting in an increasing susceptibility to bleaching and DNA damage of the coral.


Click here to find our other blogs.


DIY Face Masks at Home

DIY Face Masks at Home

It’s always such a treat when your purchase something special for yourself, but there’s really no better feeling than making something from scratch! Conscious beauty is making waves worldwide, with calls for brands and manufacturers to reconsider how the production of their products affect our planet’s health and our health.

While there are plenty of amazing brands ranged at WholeLife that are already leading the way when it comes to conscious, clean beauty products, a bit of at home DIY is always fun!

We’ve researched five easy face masks you can make at home to be the star of your next pamper night. You could even make a larger batch to keep in the fridge for a few days, or to give as a gift. We recommend upcycling old jars to use as storage containers.

All ingredients (except the fresh fruits) can be found at WholeLife and remember to always patch test these face masks on your neck or arm to watch for irritation before using on your face.

DIY Face Mask Skincare At Home | WholeLife Pharmacy & Healthfoods
DIY Face Masks | WholeLife Pharmacy & Healthfoods

Turmeric & Manuka Honey

Use for: Brightening complexion and calming breakouts or acne.

  • 1 tbsp Manuka honey
  • 1 tsp turmeric

Mix both ingredients well until a paste has formed. You may need to microwave the honey for a few seconds if it’s too solid, but make sure to temperature check the honey on the back of your hand before applying to your face. This one is best done at night, incase any residual turmeric causes discolouration on fairer complexions. 

Avocado, Rolled Oats & Manuka Honey

Use for: Hydrating and calming dry, irritated skin

  • ½ a mashed avocado
  • ½ cup of blended WholeLife Healthfoods Rolled Oats
  • 1 tbsp Manuka honey

Quickly blitz the oats until they are roughly blended. You don’t want a flour, but you don’t want it to be too chunky either. Mix all ingredients until well combined. Leave on for 5-10 minutes before washing off with warm water. You can gently scrub the mask into your skin when washing off for a mild exfoliation. 

TIP: Keep your avocado in the fridge for a cooling effect on your face.

Aloe Vera & Chamomile

Use for: Soothing irritated or sunburnt skin

  • 2 chamomile tea bags
  • 1 tbsp Thursday Plantation Aloe Vera gel

Brew a cup of chamomile tea using 2 tea bags. Let it cool completely before adding 1 tbsp of aloe vera. Adjust this amount depending on consistency, although this recipe will be naturally more liquid and runny than the others. Leave on for 5-10 minutes and wash off with warm water. 

DIY Face Masks | WholeLife Pharmacy & Healthfoods
DIY Face Masks | WholeLife Pharmacy & Healthfoods

Bentonite Clay, Matcha & Apple Cider Vinegar

Use for: Ageing skin

  • ½ tsp Matcha
  • 1 ½ tsp Bentonite Clay
  • ¼ tsp Apple Cider Vinegar
  • 1 tsp water

Mix all ingredients until well combined. You can leave out the Apple Cider Vinegar if you have sensitive skin, just add ¼ tsp more water. Leave on until the clay has dried and wash off with warm water. Make sure to moisturise afterwards as clay can be drying.

Bentonite Clay, Tea Tree Oil & Apple Cider Vinegar

Use for: Acne prone skin

  • 2 tsp Bentonite Clay
  • ¼ tsp Apple Cider Vinegar (replace with water if you have sensitive skin)
  • 2 drops of Thursday Plantation Tea Tree oil
  • Optional: 2 drops of Rosehip oil

Mix all ingredients until combined. Add Rosehip oil for extra nourishment if your skin is on the drier side. Leave on until the clay has dried and wash off with warm water. Make sure to moisturise afterwards as clay can be drying.

TIP: Use a flat foundation brush to evenly apply your DIY face masks.

We’d love to know which mask you like best! Tag us in your DIY face masks creations over on Instagram @wholelifepharmacyandheathfood or leave us a comment here.

Click here to view our latest catalogue.

The Benefits of Dry Brushing

The Benefits of Dry Brushing

There’s really nothing better than a bit of self-care to make you look and feel great. What if we told you there’s something else you could be adding into your self-care routine? It’s called dry brushing. Now, you’re probably wondering, what is dry brushing? We’re here to give you all the info on dry brushing so you can step up your self-care routine.



This method has been used for thousands of years and was believed to come from the Ancient Egyptians who used the dry body brushing technique for soft and supple skin. Dry brushing is exactly what it sounds like, brushing the skin with a coarse fibred bristle brush before a shower. The purpose of this is to exfoliate the skin and remove any dead skin cells.

One of our favourite brands is Bass Body Care and their 100% Bamboo Dry Skin Body Brush! Not only does this brush have a 100% pure bamboo wood handle, but the bristles are also 100% vegetable/plant based.

benefits of body brushing



Now that we know a little bit more about what dry brushing is, it’s time to get into the nitty gritty about the benefits.

  1. Silky smooth skin – They exfoliate and remove dead skin cells that are on the surface of the skin. This can leave your skin feeling soft and assist in the skin renewal process.
  2. Help prevent ingrown hairs – As mentioned previously, dry body brushing assists in the skin renewal process, keeping the skin looking fresh which can also keep those troublesome ingrown hairs and clogged pores to rest.
  3. Release Toxins – Using a dry brush regularly may assist in stimulating your lymphatic nodes, vessels and glands which can aid in the body’s natural detoxification process. This in turn, can improve immune function and can help keep the skin healthy and glowing.
  4. Relaxation – Similar to getting a massage, dry brushing can relieve stress and make you feel more relaxed.



  1. Start at your feet and slowly work your way up the body (make sure you start with completely dry skin and consider doing this in the shower so you can easily wash off any dead skin cells)
  2. Brush the skin in circular motions. Depending on the sensitivity of your skin, apply lighter pressure to more sensitive areas and harder pressure for thicker skin. It’s important to note that you should be avoiding brushing on any broken skin as it could cause further irritation.
  3. Make sure you put a hydrating moisturiser or oil on after using your body brush.
  4. Don’t forget to stick to a routine. Try adding this into your weekly self-care routine once or twice a week.



If you have extra sensitive skin and battle with skin conditions including eczema and psoriasis, dry brushing may not be suitable for you and could potentially irritate your skin further. ALSO brushing too hard and too often can also lead to irritated skin. Don’t go tooo crazy with that dry brush!

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Native Australian Ingredients in Skincare

Native Australian Ingredients in Skincare

This month we’re focusing on all things native and what better way to do this then by exploring the profound benefits that native Australian ingredients can have on our skin.

The use of these native ingredients isn’t a new discovery, they’ve been around for thousands of years! It’s clear that our Aboriginal and Torres Strait Islander communities have been utilising these ingredients for centuries for physical and spiritual healing. Learn more about some of our favourite native Australian skincare ingredients and where you can find them down below.



Not only is Wattleseed a great food source, but it can also assist in fighting aging skin, wrinkles and promote better skin hydration.

One of our favourite skincare products which incorporate Wattleseed is Edible Beauty. Edible Beauty’s No. 1 Belle Frais Cleansing Milk contains Wattleseed extracts which have cleansing and pore-refining properties that can leave your skin feeling hydrated and radiant. This all-natural cleanser is definitely a skincare essential!

native australian ingredients


The oil from tea tree comes from the leaves of the native Melaleuca Alternifolia in Queensland and New South Wales, Australia and have been utilised as a traditional medicine by our Aboriginal and Torres Strait Islander communities for centuries. Tea tree oil has amazing anti-inflammatory properties which can assist in treating acne and can also soothe dry skin.

One of our favourite brands which utilise tea tree oil is Thursday Plantation. We love their Tea Tree Face Wash for Acne. This face wash can assist in removing excess dirt and makeup without stripping the skins natural oils, as well as leaving the skin feeling and looking fresher and healthier. The Tea Tree and Manuka Honey Clay Mask can also assist in drawing out skin impurities and dry out pimples and blackheads. How great does that sound that?!

native australian ingredients


Kakadu Plum is a native Australian fruit which has historically been utilised by Aboriginal and Torres Strait Islander communities for its remarkable healing properties. Did you know that Kakadu Plum contains up to 75 times more Vitamin C than those well-known citrus fruits?! Crazy right? Kakadu Plum has a plethora of benefits for your skin which include stimulating collagen growth in your skin which can reduce fine lines, wrinkles and reduce those pesky dark circles. This is only a few of its benefits.

The Rohr Remedy Kakadu Plum Vitamin C Face Serum can assist in stimulating this collagen growth that we mentioned previously. This face serum is also perfect for leaving your skin glowing and feeling hydrated.

native australian ingredients


Lemon Myrtle is another Australian native ingredient which has antibacterial healing properties which can assist with acne, anti-aging and overall skin repair.

One of our favourite brands, Alkira, stock various natural skincare products which incorporate Lemon Myrtle. We love their Anti-Pollution Facial Masque which can assist in detoxifying and improving blemished prone skin.


Not only do macadamias make a tasty treat, but the oil is also great for your skin. Macadamia oil is extremely light, non-greasy and can be easily absorbed, making it perfect for acne-prone skin as it doesn’t clog your pores. How great is that!

The Alkira Hydrating Kangaroo Paw and Macadamia Facial Oil can assist in improving skin hydration, elasticity, and can also assist in cell renewal and repair.

native australian ingredients

These are only a few of the powerful native Australian ingredients which have great benefits for your skin. Click here to find more of our blogs.

The Many Benefits of Vitamin C Skincare

The Many Benefits of Vitamin C Skincare

Vitamin C; for most of us the first thing that comes to mind is a cold orange slice on a warm summer’s day. We know it’s linked to immune function (hands up if you take a chewable Vitamin C tablet when you feel a cold coming on) and that it’s one of the essential vitamins in a balanced diet for a happy and healthy body.

If you’re skincare addict (like we all are at WholeLife), you’ll know that Vitamin C doesn’t just benefit your health on the inside, but also your skin. Vitamin C is a high rotation ingredient in any skincare guru’s routine. If you’re not already using Vitamin C but want to learn more about what it can do for your skin, keep reading!

How Does Vitamin C Work?

Vitamin C is an antioxidant which essentially helps your body’s cells fight oxidative stress caused by free radicals. On a molecular level, free radicals can be defined as unstable atoms that damage cells, which translates to ageing skin. For example, ultraviolet (UV) rays from the sun cause the production of free radicals, leading to – you guessed it ­– premature signs of ageing. Using Vitamin C in your skincare may be able to help fight these signs of ageing including fine lines and pigmentation.

Are There Different Types of Vitamin C?

Vitamin C in its pure form is quite unstable and irritable if directly applied to skin, which is why you’ll often find chemically altered variants that have been formulated to be more stable for skincare. Although these variants are less potent, they are gentler and can be used for those of us who have sensitive skin. Some Vitamin C derivatives to look out for on ingredient lists that play nicely with sensitive skin are Sodium Ascorbyl Phosphate, Magnesium Ascorbyl Phosphate or Ethyl Ascorbyl Ether.

Can I Use Vitamin C With My Other Skincare Products?

Another thing to consider when delving into the world of Vitamin C skincare is what other skincare ingredients you’re already using. While Vitamin C has so many wonderful benefits, sometimes it can clash with other active ingredients and become ineffective or cause irritation.

As a general rule of thumb, it is often recommended that you avoid using Vitamin C and retinol at the same time. Some forms of Vitamin C will also clash with niacinamide (nowadays there are variations that have been developed to work with niacinamide! Yay!), and benzoyl peroxide can oxidise Vitamin C which reduces its efficacy. It is always recommended to use an SPF with Vitamin C (more on this later). As always, it’s best to consult a professional in the field (like a dermatologist) before getting too creative with combining active skincare ingredients.

What Can Vitamin C Actually Do For My Skin?

As interesting as the science behind it all is, we can be thankful that our favourite skincare brands have taken the guesswork out of how to effectively use Vitamin C in our daily skincare routines. Vitamin C may be able to boost the radiance of your skin, support collagen health, and may help to improve the appearance of fine lines and wrinkles. When used with a broad-spectrum SPF, Vitamin C may also be able to boost your sunscreen’s effectiveness – fantastic news for the quest against ageing skin!

Now we’ve got you convinced that you need Vitamin C in your life (and on your skin), here are some of our favourite Vitamin C skincare products from Derma E – a cruelty free, 100% vegan and eco-ethical brand committed to ethical beauty and proudly ranged at WholeLife Pharmacy & Healthfoods stores.

Derma E Vitamin C Concentrated Serum | WholeLife Pharmacy & Healthfoods

Vitamin C Concentrated Serum

This luxurious serum is our top pick as the perfect entry into the world of Vitamin C! Derma E’s Vitamin C Concentrated Serum contains Hyaluronic Acid for intense hydration, which works with the stabilised form of vitamin C, Sodium Ascorbyl Phosphate, which may help to guard your skin against environmental stressors and minimise the appearance of ageing. It also contains soothing Aloe and Vitamin E – a match made in heaven for skin in need of hydration!

Derma E Vitamin C Renewing Moisturiser | WholeLife Pharmacy & Healthfoods

Vitamin C Renewing Moisturiser

A step you never want to skip! Straight after your Vitamin C Concentrated Serum, reach for this lightweight, radiance-boosting moisturiser containing 100% stable Vitamin C, Probiotics and Rooibos which may assist in building your skin’s natural defences while minimising the look of fine lines and wrinkles. This moisturiser is perfect under makeup and should come before SPF but after serums.

Derma E Vitamin C Hydro Gel Patches | WholeLife Pharmacy & Healthfoods

Vitamin C Bright Eyes Hydro Gel Patches

Who doesn’t love that facial-like feeling at home? Derma E’s Vitamin C Bright Eyes Hydro Gel Patches are the perfect brightening pick-me-up to transform puffy-looking eyes into well-rested eyes ready for the day. These Hydro Gel patches have a cooling effect and are enriched with Vitamins C and B3 to visibly brighten the look of dark circles. Caffeine assists to depuff while Allantoin and Aloe help soothe the under-eye area. These can be used morning, night or before a big event.

You can find Derma E’s range of Vitamin C skincare products at all WholeLife Pharmacy & Healthfoods stores.

Derma E | WholeLife Pharmacy & Healthfoods

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