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CRUSH IT is a high‑protein shake range created by dietitians to support structured nutrition routines. Each serve delivers 40 g of protein, along with added fibre, vitamins, and minerals typically found in meal‑style products. The formulas keep sugar low and exclude artificial sweeteners, colours, and flavours. Designed for convenience, CRUSH IT fits easily into busy lifestyles as a practical option for protein and daily nutrition, with classic flavours including vanilla and chocolate.