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CRUSH IT is a high‑protein shake range developed by dietitians for use as part of a structured nutrition routine. Each serving provides 40 g of protein along with added fibre and a blend of vitamins and minerals commonly included in meal‑style products. The formulas are low in sugar and made without artificial sweeteners, colours or flavours. Designed for convenience, CRUSH IT shakes are intended to fit into busy lifestyles as a practical protein and nutrient option, with flavours including vanilla and chocolate.